Pricing for Profit: Strategic Fee Adjustments with David and Karen Skinner

In this episode of Attorney at Work Today, legal process experts David and Karen Skinner—co-founders of Gimbal Lean Practice Management Advisors and Global Advisors to the International Institute of Legal Project Management—examine the critical necessity of annual legal fee increases. The authors share five strategic steps to help firm owners move away from arbitrary pricing and implement a structured, value-based approach that maintains firm profitability without alienating clients.

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Topic

Annual Legal Fee Increases

Episode

2

Duration

6 mins 29 secs

Date

23/04/2025

About This Episode

Increasing legal fees is a common point of friction for law firm owners, but as David and Karen Skinner explain in their recent Attorney at Work article, failing to adjust rates regularly is essentially taking a voluntary pay cut. To maintain financial health and keep up with rising overhead, firms must move away from arbitrary, infrequent price jumps and instead adopt a structured, annual process. By treating fee reviews as a standard part of year-end planning, firms can implement modest, incremental increases that are far easier for clients to digest than sudden, large-scale changes.

The authors outline five essential steps to simplify this transition, emphasizing that successful fee adjustments are rooted in strategy and communication rather than just numbers. By benchmarking against market trends, providing clients with ample advance notice, and consistently reinforcing the value delivered in every interaction, attorneys can raise their rates with confidence. Join us for this episode of the Attorney at Work Today podcast as we dive deeper into these strategies, helping you build a more profitable practice while maintaining strong, transparent relationships with your clients.

Visit Attorney at Work to read the full article Annual Legal Fee Increases: 5 Ways to Make It Easier. Be sure to subscribe to Attorney at Work for more really good ideas.

Visit Attorney at Work to read the full article Annual Legal Fee Increases: 5 Ways to Make It Easier. Be sure to subscribe to Attorney at Work for more really good ideas.

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