Jared Correia kicks off Legal Late Night by previewing Stranger Things 5 and Welcome to Derry, then welcomes Rob Simpson of Waverider Communications to explain “microcasting” and how law firms can run high-precision streaming ads by demographic and zip code on platforms like Hulu and Paramount+. The episode wraps with the “Counter Program: Holidays on Holiday,” where Jared tests Rob’s BS detector with a mix of real and fake winter holidays.
Welcome to Legal Late Night! In this episode, host Jared Correia says goodbye to an ’80s-inspired era and says hello to the future of high-precision advertising.
First, Jared dives into the massive series finale of Stranger Things 5. He breaks down the Duffer Brothers’ landing of the plane, from Will Byers’ cathartic coming-out moment to the controversial “plot armor” of the main cast. He also previews the new HBO It prequel series, Welcome to Derry, and discusses why Bill Skarsgård’s Pennywise is the definitive version of the character.
Then, we are joined by Rob Simpson, CEO and Founder of Waverider Communications. Rob shares his systematic “One Cup of Coffee” approach to networking that has sustained his business for 14 years. He also provides a deep dive into Streaming Advertising (Microcasting)—explaining how law firms can now target specific demographics and zip codes on platforms like Hulu and Paramount+ for a fraction of the cost of traditional broadcast TV.
Finally, stay tuned for the Counter Program: “Holidays on Holiday.” Jared tests Rob’s bullshit detector with a list of real and fake winter holidays. Does National Emo Day actually exist? Is there a festival for the souls of dead whales? Find out!
An award-winning advertising, marketing, and sales professional who helps businesses (including law firms) reach the right audiences through high-precision streaming/CTV “microcasting” and smart media strategy.
