In this episode of Legal Late Night, host Jared Correia outlines a strategic five-pillar roadmap for scaling a small law firm through smarter tech, hiring, and diversified marketing. Special guest Rob Hartigan of LionHart Injury Law also joins the show to share how he built a powerhouse personal injury brand from scratch, including the story behind a massive $6 million settlement.
Welcome to Legal Late Night! In this episode, host Jared Correia provides a strategic roadmap for small law firm growth and explores the bold journey of launching a new personal injury brand.
First, Jared shares his “Growth Roadmap” for small law firms. He breaks down the five key pillars of scaling a practice: choosing the right technology, implementing process management, developing a hiring protocol, analyzing granular profitability, and diversifying your marketing beyond referrals.
Then, we are joined by Rob Hartigan, founder of LionHart Injury Law. Rob shares his “origin story” of moving from Boston to Atlanta to support his wife’s dream job and launching his own firm in a new market. He discusses the risks of leaving a partnership, the strategy behind creating a unique brand name instead of “Hartigan & Associates,” and how he secured a $6 million settlement within his first 18 months. Rob also reveals his secrets for “intentional networking” and why he believes most lawyers are “bad at marketing” on social media.
Rob Hartigan is a tenacious personal injury attorney and the founder of LionHart Injury Law, where he leverages nearly a decade of litigation experience to advocate for victims of catastrophic injuries and wrongful death across Atlanta and Boston.
