On Be That Lawyer, we’re breaking down Bo Royal’s “simplicity that converts” approach—using social proof, streamlined pages, and smarter intake to turn more website visitors into qualified leads while keeping your tracking data in-house. Inspired by Steve Fretzin—a four-time author, host of the “Be That Lawyer” podcast, and a business development coach for attorneys with 20+ years of coaching experience—this episode delivers practical conversion moves you can implement right away.
On this episode of Be That Lawyer, we’re talking legal marketing conversions with a simple idea that pays off fast: the most persuasive voice in your marketing isn’t yours — it’s your clients’. Using five-star reviews and targeted testimonials on key landing pages builds instant credibility, while a “clarity over complexity” approach (think: tighter messaging, fewer hoops, cleaner pages) helps law firms stop wasting money on bloated marketing that doesn’t convert.
We’ll also dig into practical CRO moves you can implement right away, like two-step intake forms that reduce drop-off and improve lead quality, plus why your firm should own its tracking/data (not your agency) so you can actually learn what’s working. Add in high-impact page focus, consistent testing, better visuals, and making it dead-simple for prospects to call — and you’ve got a smarter, leaner conversion playbook. Hit play and listen in.
Bo Royal is the co-founder and CEO of Pareto Legal, helping plaintiff law firms scale case volume with data-driven digital advertising, conversion optimization, and analytics.
