In this episode of Be That Lawyer, we dive into the aggressive growth tactics of legal titan John Morgan, exploring how a “grow or die” mindset and institutionalized systems can transform a practice. Join author and legal marketing expert Steve Fretzin, President of Fretzin, Inc., as he breaks down these high-level strategies to help you scale your firm with precision and purpose.
In his “playbook” for law firm growth, John Morgan, founder of Morgan & Morgan, emphasizes that success in the modern legal landscape requires a relentless “grow or die” mindset combined with institutionalized systems. Central to his strategy is the transition from a traditional practice to a tech-enabled, “Google-style” operation. By leveraging data dashboards and proprietary software like Litify, Morgan argues that firms can move from subjective decision-making to objective, scalable processes. This data-driven approach allows leaders to identify market gaps—such as the delta between reported accidents and current caseloads—ensuring that marketing efforts and intake systems are operating at peak efficiency.
Visit Attorney at Work to read the full article Business, Ego, and Grit: Law Firm Growth Strategies From John Morgan’s Playbook. Be sure to subscribe to Attorney at Work for more really good ideas.
As the founder of America’s largest personal injury law firm, John Morgan has revolutionized the legal industry through aggressive marketing, tech-enabled operations, and a steadfast commitment to fighting “For The People.”
