On Attorney at Work Today, we’re diving into how legal marketers can lead smart, ethical AI adoption—by setting practical guardrails, identifying internal champions, and using AI to reduce non-billable work without sacrificing client trust. This episode is inspired by insights from Jennifer Griffin Scotton, a law-firm marketing and BD strategist with 20+ years advising firm leaders on integrating emerging tech like AI into client service and growth.
Welcome to Attorney at Work Today, where we break down what’s changing in the legal industry—and what you can actually do about it. In this episode, we’re digging into one of the biggest shifts happening right now: how law firms can adopt AI in a way that’s practical, ethical, and client-friendly—and why legal marketers may be the best people inside the firm to lead the charge.
We’ll talk about simple, high-impact moves you can start making immediately: sparking the right internal conversations, updating your messaging so clients understand your approach, setting smart guardrails, identifying internal “AI champions,” and using AI to streamline business development without sacrificing trust or quality. If you’re a legal marketer, managing partner, or anyone trying to figure out “what now?” with AI—this one’s for you.
Adapted from an article by Jennifer Scotton.
Visit Attorney at Work to read the full article 5 Ways Legal Marketers Can Lead AI Adoption in Law Firms. Be sure to subscribe to Attorney at Work for more really good ideas.
